Building an Alliances GTM strategy requires a deep understanding the entire ecosystem of cloud GTM, including seller motivations, partner competencies, program status, and beyond. Using our team of cloud GTM experts we'll craft a GTM program to maximize your investment.
We start with an in-depth discovery and needs analysis of your partner status and goals. From there we evaluate your current GTM capabilities and resources. Finally we'll deliver a custom proposal and schedule our kickoff call with your internal stakeholders.
Joint Messaging
& Positioning
Strategy & Marketing
Develop your "better together" story with expert-led insights about where your offering supports vertical and horizontal priority workloads.
Sales Enablement
Content & Kits
Sales Enablement
Develop sales content to ensure cloud-centric messaging and seller motivations to work with you, including internal Co-sell Sales Plays, Sales Briefs, Partner Briefs and external facing customer content.
Social & Partner
Advocacy Marketing
Social Marketing
Amplify your partnership awareness through organic and influential social posts among your employees and partner advocates with powerful professional networks.
Account-based
Marketing & Sales
Campaign Activation
Drive target account engagement and sales activation in partner sales motions with personalized vertical and horizontal ABM content at scale.
Conference &
Events Materials
Event Support
Get help planning and executing your event calendar including industry events, conferences, and sales info sessions.
Long-form &
Technical Content
Technical Writers & Designers
Fill out your sales and marketing asset library to run campaigns and enable sales reps with customer-facing content.
Animated &
Explainers Videos
VIdeo Production
Visualize your joint solution with animated motion graphics. Or produce interviews and explainer videos to convey the value of your joint solution.
Joint Webinars
Event Support
Host partner webinars with support including topic selection, speaker coordination, slide materials, and promotional content creation.
